Swarovski organized a dazzling event “GEM VISIONS 2018” on 22nd February 2017, at The Waterstones Hotel- Mumbai for its exclusive branding partners. A Live webinar was also organised for the entire industry to join the trend direction event online. Ms. Roza Topolnicka- Head Creative & Retail Marketing and Ms. Anja Litterscheid-Product Manager from Swarovski Gemstones Business presented the latest trends, designs, themes & innovations 2018. The extensive research done, foresightedness of preparedness was exemplary which made the event a grand success and the attendees were delighted to take back abundance of knowledge shared during the trend presentation.

For its 2018 edition, Gem Visions, the industry-leading trend and design service from the Swarovski Gemstone Business, is prepared to fling open its doors on a Wunderkammer packed with ideas, inspiration and pure creative energy. Re-imaging the concept of a Renaissance cabinet of curiosities for the modern era has offered Swarovski a magical showcase in which to display its remarkable array of genuine gemstones and created stones. This is done in direct relationship to the cultural megatrends that are actively shaping the design directions for the worldwide jewellery industry. The three major design directions are Naturalia, Mirabilia and Artificialia. Each incorporates two key trends, and together they make up Gem Visions’ Wunderkammer of delights, a heady concoction designed to intrigue, provoke and inspire.

Gem Visions’ Wunderkammer

Gem Visions’ overarching theme for 2018, the Wunderkammer, derives from a collective sense of wonder that is causing an irresistible fascination with the extraordinary: the phenomena of the universe, the marvels of the earth, and the miracles of technology. For the jewellery world, this has meant a renewed preoccupation with the origin of gemstones, which are created deep within the earth from elements once forged in the vast cauldrons of the stars. Swarovski’s Wunderkammer offers a similar refuge, but now it is a sanctuary from digital glut and sensory overload, a trusted place in which to build a new appreciation for genuine relationships and connections, and for the jewels with which to honor and celebrate them.

Naturalia

In Gem Visions’ Wunderkammer, the primary focus is the on awe-inspiring wonders of the natural world. Naturalia’s twin themes venture into complementary territories, the watery realms of H2Obsession, and the terra firma of Daughter Earth. Here, the scientific approach rules, defiantly unsentimental and heralding a new abstract, organic style shaped by the earth’s sweeping vistas.

Mirabilia

In exploring the human condition, Mirabilia searches for scientific marvels with which to express the new mood of connectivity and community. Releasing the secrets within a strand of DNA, unlocking the unrealised potential of the human brain, or tapping into the power of human stem cells to regenerate organs, are all acts that arise from the remarkable human capability for caring and curing, learning and loving. The desire to belong is deep-seated, yet peoples also possess a visceral need to stand out from the crowd. Often, it is a flaw, a quirk or an eccentricity that expresses a person’s individuality. Especially in an age fostering technological homogeneity and conformity, it is now important to embrace this paradox at the heart and soul of humanity. Gem Visions explores Mirabilia through its composite trends Perfect Flaw and Spolia. Perfect Flaw enjoys a rich palette of deep colours such as the new Swarovski Zirconia Caramel, a stunning reimagining of traditional brown that can smolder like a dying ember or blaze like a hot flame. It combines well with the deep red color of Swarovski Genuine Ruby or the intense black of Swarovski Genuine Spinel. Jewellery resonating with the Spolia theme must offer a renewed and uplifting power of storytelling. Swarovski’s new Misty Rose colour for genuine Topaz, as delicate as twinkling grains of sand, draws the beholder into its timeless spell. And violet, long the exclusive province of royalty also comes into its own, but not without a nod to time-honoured traditions as seen in the Violet Cut with facets reflecting the petals of that regally coloured flower.

Artificialia

The connoisseur of old valued his classic Wunderkammer not only as a collection of wonders but ideally, also, as a microcosm of the world. His private sanctum would feature natural curiosities alongside astonishing man-made treasures such as exquisite jewels, paintings, and sculptures fashioned by the most advanced skills and techniques of the day. Today’s cult of connoisseurship generates a compelling desire to be amazed and transported by masterpieces created by either age-old or cutting-edge skills of craftsmanship. Created stones like Swarovski Zirconia and Swarovski Created Diamonds are now not only accepted, but also admired and desired in their own right. Gem Visions’ Wunderkammer celebrates this technological wizardry through the two themes of Shedding Layers and Hyper-Natural.