In its latest report, World Gold Council has revealed that India has been a crucial contributor in global gold demand in the first quarter of this financial year. This goes to show that the after effects of demonitisation are no longer a deterrent for consumers looking to buy gold.

Gold demand has jumped to 92.3 tonnes in the first quarter, which is markedly higher than the gold demand in other countries.

While Indians love gold in general, the highest demand for gold comes from Kerala, according to a report presented by National Sample Survey Office (NSSO) in 2011-2012. The per capita spending on gold in the rural area of Kerala is much higher than the total per capita spending put together on gold by top states in the country.

This doesn’t come as a surprise as the God’s own country’s association with gold runs deep as the precious metal is a part and parcel of every auspicious occasion at every Kerala household. Kerala is followed by Goa as the second largest consumer of gold in the country.