Forevermark diamonds are the world’s most carefully selected diamonds while Kirtilals has a standard for excellence catering to the jewellery requirements and design demands of a clientele across the country and has an unblemished reputation over the decades. The synergy of these two brands has brought about an ideal collaboration to offer hallmark jewellery pieces.

Celebrating this partnership, Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals said, “We are extremely honoured and humbled to have been partners with Forevermark over the years at various locations across South India. Now we have further strengthened our bond by associating in yet another market – Kochi. Every Forevermark diamond comes with an inscription that promises that the diamond is beautiful, rare and responsibly sourced. We pride ourselves in providing the purest form of jewellery and with Forevermark’s assurance through a certified grading report we are able to deliver our promise to our customers. We look forward to offering our patrons in Kochi the best there is in diamond jewellery.”

Further highlighting the partnership Sachin Jain, President, Forevermark India said, “Kirtilals has been our trusted partners for over 6 years and we are delighted to associate with them yet again as we launch this jewellery store in Kochi. Kirtilals is one of the oldest and most established jewellery brands in the industry. Forevermark partners exclusively with retailers who are not only passionate about diamonds but also meet the brand’s stringent criteria of business, social and environmental integrity. It is a partnership that we have cherished and we look forward to a long-standing relationship with them.”

At the Kirtilals store, Forevermark has created a black room enclosure where a beautiful 7-carat Forevermark diamond is on display. A special laser light is passed through the centre of this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle. It is truly an unforgettable experience for Kirtilals customers in Kochi. Forevermark diamonds are the world’s most carefully selected diamonds.

Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, Kirtilals will carry forward the promise of Forevermark.