Divine Solitaires on retail expansion spree

The jeweller aims to expand its presence in towns like Patna, Bulandshahr and Varanasi

: IJ News Service
18 May 2019 12:47 PM
Reference: 11777

Divine solitaires extended its retail footprint and came up with three new lounges in Patna, Bulandshahr and Varanasi and a kiosk at Bhopal. The kiosk is one of a kind and is attempted first time by any solitaire brand in the country. The Bulandshahr lounge was inaugurated by Dipika Kakar at Pandit Jewellers showroom. Patna was with Ratnalaya Jewellers, Varanasi at Narayan Das Jewellers and Bhopal was an exclusive brand kiosk at DB Mall in association with DP Jewellers.


Commenting on the same, Mr. Jignesh Mehta founder & CEO, Divine Solitaires said, “After establishing the strong pillars of our foundation and with the growing support of customers, we are now expanding our footprint to towns like Patna, Bulandshahr and Varanasi so that discerning customers get a first class international buying experience along with a variety of designs to choose from at different price points. We aim to take the solid growth trajectory forward in a steady manner. All our partner jewellers have a rich heritage of serving customers, and with Divine Solitaires, they can further benefit from our technology, quality and our core value, transparency”.


With a focus on retail expansion, Divine Solitaires has expanded with retail partners in 153 stores in 86 cities across the length and breadth of India. And most importantly they have started supplying to the United Kingdom, Australia & New Zealand. Making a breakthrough, Divine Solitaires launched India’s first diamond assessment mobile application in December last year.


They have several path-breaking industry firsts to their credit like a Nationwide Standard Price List and a Solitaire Price Index to ensure optimum transparency for the end consumer. Apart from the guaranteed buyback, the brand also insures your solitaire against damage and loss with a one-year free insurance. “With the kiosk, our idea is to make solitaires more accessible. Solitaire diamonds and jewellery in the price range of rupees twenty thousand to one and half lakh is exhibited and sold from the kiosk. We are making the experience similar to that of any other consumer goods product” said an enthusiastic Mr Mehta as he concluded.

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