Swarovski is proud to share and announce the 2nd edition of Swarovski Gem Visions Design Contest. We had officially announced the contest during the Gem Visions Trend Direction event in April 2019.

The main objective of this design contest by Swarovski is to inspire and support the entire supply chains from designers, manufacturers, wholesalers to retailers by offering new innovative designs with themes and stories that keeps consumers excited & attracted in buying jewellery.

The main criteria for this contest is not to create museum pieces, but to create practical, wearable and sellable jewellery, that purely helps the sales & business at retail.

Our Ingredient Brand partners have worked on breath taking designs and its truly going to be tough job for our honorary jury members in the judging process.

The online jury round was scheduled in the last week of July 2019 and we were proud to have industry leaders from the retail, fashion & Bollywood as jury members for the design contest.

The design pieces will be highlighted by Swarovski Zirconia New Innovations i.e. Swarovski Zirconia Rainbow Blue, Octagon Sun Cut, Round Checker Board and Liquid Cuts.

The winners will be announced during IIJS 2019 at the Swarovski Gemstones presents GJC Nite filled with Bollywood star studded fashion show, will unveil the top three winners of Swarovski’s 2nd edition Design contest scheduled on 9th Aug 2019 at JW Marriott Sahar, organized by GJC.

Rajendra Jain, Managing Director- Swarovski Gemstones, India shared his views on Swarovski Design contest - To me any design is an art and designers are artist, they create fashion & trends through their art, and fulfilling the desires and dreams of people and I am experiencing the journey of art and trends through some of the classy design pieces created by Swarovski’s ingredient branding partners for the design contest. I was really impressed through their innovative concepts and incredible designs that makes me visualize a very bright future of gold, platinum and silver jewellery studded with Swarovski Zirconia.

For me everyone were the winners and their designs will speak & create jewellery trends. I wish all the brand partner’s good luck !