Suvankar Sen, executive director, Senco Gold & Diamonds, Kolkata, commented, “We have reached out to our customers to visit our stores by assuring them about our strict adherence to maintaining the safety and hygiene norms. We have also circulated videos of our initiatives, and started booking online appointments and doing sales through video calls. We are also giving them some offers.”

Senco Gold & Diamonds opened its second store in Bowbazar, Kolkata, the gold hub of eastern India. With the opening of this store, the retail brand has crossed a milestone of having 100 stores across India.

Suvankar Sen, executive director, Senco Gold & Diamonds, Kolkata, commented, “We have reached out to our customers to visit our stores by assuring them about our strict adherence to maintaining the safety and hygiene norms. We have also circulated videos of our initiatives, and started booking online appointments and doing sales through video calls. We are also giving them some offers.”

Given the unprecedented conditions and with gold skyrocketing to an all time high of Rs.50,000 per 10 grams, Sen said that retail demand is specific only to urgent buying requirements and weddings. “We are seeing no casual buying.”

Given the unprecedented conditions and with gold skyrocketing to an all time high of Rs.50,000 per 10 grams, Sen said that retail demand is specific only to urgent buying requirements and weddings. “We are seeing no casual buying.”