Tanishq's Zoya Inheritance Collection launched in an innovative format

Besides a wine and cheese event that saw celebrity clients get a dekko at the fabulous collection, a buzz was also created around the launch in a unique manner.

Post By : IJ News Service On 01 April 2011 2:03 PM
WITH the wedding season round the corner, Gitanjali Group’s leading brand D’damas is all set to delight its consumers with its ‘Vivaaha Season’ campaign, this year. Associating itself with the forthcoming mega blockbuster ‘Vivaha’ from the house of the renowned film-maker Sooraj Barjatya, D’damas announces the launch of its new sub-brand DER- The Diamond Engagement Ring and latest designs in its existing ‘Vivaaha’ collection. Both these collections are also showcased in the movie, adorned by the leading actress, Amrita Rao (also a brand ambassador of D’damas).
The stars of the movie, Amrita Rao and Shahid Kapoor graced the glitzy event of the launch of the new collections held at Velocity, this Wednesday. The range for Vivaaha Season comprises of bridal sets, wedding rings and occasion wear both in gold and diamond jewellery domains. Spanning across the 15th Nov 06 to 31st Jan 07, the campaign entails great consumer offers and exciting free gifts to be won, this season. Painting a beautiful mediascape, the brand has reinvented its advertising campaign for the wedding period with the leading actress and brand ambassador Amrita Rao, in support of its product offering. %% Speaking on the occasion, Mr. Mehul C. Choksi, Managing Director, Gitanjali Group said, “More importantly than its material value, jewellery in itself is an emotion – an expression of love and a pleasure of adornment. Taking the exclusivity of relationships to a higher level, we have introduced latest designs in the Vivaaha Collection and launched another line, the DER - Diamond Engagement Ring’. Both these collections will make the feeling of the betrothed so much more endearing.” %% Other than the above, other brands of D’damas like Nizam, Inspirations and Solitaire would also be heavily promoted through this campaign. For its promotion on a dealer level, the brand is also currently conducting roadshows in major metros and mini-metros of the country.

Be the first to comment

Leave a comment

Email Alerts

WhatsApp Alerts