Mumbai’s largest jewellery destination launched by Tanishq

Tanishq salutes the larger than life spirit of Mumbai with a one-stop-shop jewellery boutique
: IJ News Service
02 May 2011 4:21 PM
Reference: 2229

Tanishq, India’s largest branded jewellery retailer, unveiled its large format jewellery boutique in Mumbai. Strategically located amidst high-calibre atmosphere near Fame Adlabs, Link Road, Andheri West, Mumbai, the brand celebrated its flagship store debut in the city. The sprawling 20,000 sq.ft. store was inaugurated by renowned Bollywood veteran - Amitabh Bachchan, in the presence of Mr. Debendranath Sarangi, IAS, Additional Chief Secretary, Chairman, TIDCO (Tamil Nadu Industrial Development Corporation), Mr. Bhaskar Bhat, MD, Titan Industries Ltd. and Mr. C. K. Venkatraman, COO – Jewellery Division, Titan Industries Ltd.

Amitabh Bachchan with Mr. CK Venkataraman

Gracing the occasion to fete the launch, Mr. C. K. Venkataraman exclaimed, “Branded jewellery players have changed the veneer of jewellery industry and consumers’ mindset drastically in the last couple of years. India is witnessing an overwhelming need for branded retail chains offering jewellery for every occasion across the country. Consumers are getting more discerning and their familiarity with artistic expression and appreciation for design is increasing. At this store, our customers will have a chance to discover the Tanishq jewellery universe, which pans across all price points and weight bands and also combines tradition with innovation and remains true to the unique know-how of our craftsmen.”

Amitabh Bachchan with Mr. Debendranath Sarangi and Mr. Bhaskar Bhat

Speaking on the specialized services, he further added, “Customers are also expecting a higher level of personalized services in stores. Services like men’s lounge and kids play area are a part of freshly minted design concept to portray the store as a family-destination, rather than being a woman’s space only and it also makes shopping convenient for both partners. This strategic move will provide a stunning exhibition of world class jewellery amidst refined shopping experience to Mumbaikars.” Glancing through the collection, Mr. Amitabh Bachchan shared, “Tanishq has clearly established itself as a market leader while setting new benchmarks. It gives me immense pleasure to work and to be associated with an iconic brand such as Tanishq. Working in the recent Tanishq commercial was a delightful experience for me. It is an honour to be present at this occasion of Tanishq unveiling its largest store in Mumbai, and I wish Tanishq many more such achievements in future!”

Stocked with exquisite jewellery designs and collections, this store has different sections for gold, platinum and diamond jewellery with prices ranging from Rs. 2,000 to Rs. 35 lacs. Aiming to cater to various customer segments across price points, the store offers a secluded room within the store for ‘Hi-Value Diamond’ shoppers to pick their choice in complete oblivion from the crowded sections and long lines. From exquisite women’s collections to kids’ jewellery collection, this store is committed to gratify to the wishes of all its customers. With approximately 20,000 exquisite jewellery pieces in the house, the store provides incredible choice - symbolized by the exclusive designing elements and creativity - to the discerning customer. Celebrating the opening of the showroom, Tanishq also featured a fashion show choreographed by renowned fashion diva and stylist, Achala Sachdev. The twilight fashion show showcased region specific wedding collection on 29th April and 1st May and hi-value diamond jewellery on 30th April 2011.

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