Tanishq launches affordable diamond jewellery

Will retail it across its stores in India and through its online website
: IJ News Service
13 April 2012 7:03 PM
Reference: 2938

Tanishq, the jewellery arm of the Tata Group has launched a range of diamond jewellery, in the price bracket affordable to every woman aspiring to own diamond jewellery. Mr. Sandeep Kulhalli, VP, Retail and Marketing, Tanishq said, “At Tanishq we are focused on catering to market demands. With more and more consumers aspiring to own diamonds, the onus is on Tanishq to create exciting products that addresses this need. By launching this range between Rs 10000 and Rs 25000 we are hoping to create desire among a lot of new audiences, including people who have never owned diamonds previously.” The collection will be retailed across all Tanishq stores in India and also can be bought online through the brand’s website - www.tanishq.co.in. The affordable range consists of exquisite designs in rings, earrings and pendants.

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