Mumbai, 17 July 2008: The Dimexon Group, a leading international diamond and jewellery company, has launched its second global advertising campaign, captioned ‘Elements’. This campaign has been extensively shot across multiple locations in South Africa. %%Speaking on the occasion Sagar Joshi (Head, Marketing) said, “The new campaign highlights Dimexon as an end-to-end manufacturer; from fine diamonds to exquisite jewellery. The campaign’s international look perfectly complements the Dimexon Group’s status as one of the world’s largest, most trusted diamond and jewellery manufacturers”.%%The previous campaign ‘Senses’ launched in 2006, unveiled the new Dimexon logo and helped communicate its leadership and its positioning of a ‘Future Ready’ company through the baseline ‘Tomorrow, Today.’ It emphasized how Dimexon is a truly global company that understands its customers and is keen to fulfill their present or future needs. %%Sagar Joshi adds, “The new campaign comprises of subjects that feature models framed by natural backdrops like snow, beach, waterfall, forest and grotto. They wear exquisite diamond jewellery and since diamonds are a natural gem, in all visuals they are juxtaposed as elements of nature. So we have scintillating icicles, glittering sand grains, sparkling droplets, shimmering snow and twinkling stars cuing the fact that diamonds are part of nature and seamlessly blending with exquisite jewellery.%%The Dimexon Family of Companies include Dimexon Diamonds, Kirtilals (a jewellery retail chain in India), and Dimexon Jewellery Hong Kong.