CERES is the new venture launched by Goenka Diamonds & Jewels Ltd., carrying the proposition of retailing the most fabulous jewels of the world. The store has been opened as a luxurious and personalised outfit at Mumbai’s elite suburb Bandra (West), with designer collections of high end jewellery, embedding the most unique, rare, finest diamonds & precious gemstones. Nitin Goenka, MD of Goenka Diamonds mentioned, “With the arrival of CERES, our range of timeless artistic designs will redefine lifestyle and create a fashion statement from the whimsical to the classical”. %% This launch event was held amidst an elite gathering of Navneet Goenka ,Vice Chairman , Goenka Diamonds & Jewels Ltd., Maheep Kapoor (wearing CERES jewellery), Avanti Birla, Neelam Kothari, Haseena Jethmalani, Tanya Deol, Genelia D`Souza, Nandita Mehatani, Alvira Agnihotri, Arpita Khan, Simone Khan Arora, Poonam Bhagat, Farah Ali Khan, Rima Jain, Neeta Lulla, Anu Deewan, director/choreographer Farah Khan, Aarti Surendrenath, Sangeeta Bijlani, Zoya Aktar, Chayya Momaya, Rhea Pillai, Queenie Dhody, Seema Khan, Anu Dewan, Anna Singh, Sophie Chaudhary, Surily Goel, Gauri Pohoomull, Neeta Lulla, Paulomi Sanghavi, Shaina NC, Ruksana Eisa, Anjala Zaveri, Pinky Reddy, Anita Raj, Neelu Amrohi and Yasmeen Karachiwala, Sophie, Sangeeta Bijlani, amongst others.%% Some of the celebrities wore jewellery including CERES Signature Victorian necklace with 246 solitare diamonds weighing 178 carats, CERES Art Deco Diamond bangle with over 1450 diamonds in 18 carat gold, weighing 50 carats, a Solitaire single line diamond necklace with 79 diamonds weighing 30.13 carats, CERES splendour earring with 158 diamonds weighing 16.23 carats, CERES solitaire diamond bracelet with 24 round diamonds weighing 27.03 carats, CERES 4 line emerald & round solitaire necklace with 200 diamonds, weighing 210 carats and a CERES Mughal Diamond bangle set in 18 carat gold. CERES will soon launch in Kolkatta and Delhi shortly. The company Goenka Diamonds & Jewels Ltd. is a specialist diamond enterprise with premium assets in the mining and retail segments of the industry.