The Design Center at JCK Las Vegas announced its top retailer choices at the fourth annual JCK Design Center Awards ceremony held yesterday. DeScenza Diamonds, of Boston, MA was honoured as the recipient of the JCK Events Designer Retailer Award. Commenting on the achievement, Sheryl Tracy of DeScenza Diamonds said, "As a family-owned jewellery business for over 94 years, we are truly honored to have been selected for the Design Center Award. When our grandfather, Al DeScenza first opened in 1915, he was driven by a philosophy that stressed high quality and extraordinary customer service. Therefore, it is with great pride that we will display the JCK 2009 Designer Retailer Award." %% The Designer Retailers Awards recognised Top 50 retailers based on three criteria: educating the consumer on the quality and value of designer jewellery; displaying and merchandising designer products for maximum salability and thirdly, commitment to fair business practices. Two retailers were honoured with the top awards. Featuring amongst the Top 50 slots of the Designers Retailers Award were: Aronstam Fine Jewelers; Arthur's Jewelry; Atelier N; Bachendorf's; Ben Bridge Jewelers; Chapel Hill Jewelry; Charisma Jewelers; Christof's; Christopher's Fine Jewelry; Classic Designs Jewelry; Clay Pot; Continental Diamond; Cornell's Jewelers; Continental Jewelers; Fragments; Hiller Jewelery; I Gorman; Jewelry Art; Jewelry Artisans; Jewels by Maxime's; Lasting Indulgence; Laura Pearce Ltd.; Lionshead Jewelers; Lisa Todd; London Jewelers; Louis Anthony; Lynne Goldman Studio; Manika Jewelry; Mann's Jewelers; Michael C. Fina; Moody's Jewelry; Nordstrom; Ruby's Fine Jewelry; Schnack's Fine Jewelry; Seth Tobin Jewelers; Smith & Co. Jewelers; Sorrel Sky Gallery; Verace; Worthmore Jewelers; Zig-Zag Jewelry. Don Muller Gallery; French Designer Jeweler; Lily & Co. Ladyfingers; Rewards were voted in the list of top 10 retailers, while Deep Blue Sea (DBS Jewelers); Samuel Gordon Jewelers; McCary's Jewelers; Lasker Jewelers featured in the list of top 5 retailers. %% A parade was organised, featuring JCK Design Center models, to informally exhibit the new and unique designs of some of the JCK Design Center exhibitors. "Innovation, creativity and fresh design are what keep consumers excited and passionate about jewellery," noted Yancy Weinrich, Industry Vice President, JCK Las Vegas. "The retailers who are recognised by the exhibitors in the Design Center are particularly attuned to and passionate about presenting, merchandising and selling designer jewellery. Therefore, being recognised by the exhibitors is quite an honor." %% The JCK Suppliers Choice Awards were also announced at the event. The award was handed to Worthmore Jewelers, in Atlanta and Decatur, GA. Some retailers who were honorable mentions as JCK Suppliers Choice as chosen by the industry's suppliers were: Barmakian; M.J. Christensen Diamonds; Diamonds Direct Southpark; Hamilton Jewelers; Hyde Park Jewelers; London Jewelers; Sissy's Log Cabin; Tapper's Diamonds and Fine Jewelry; Wilson & Son Jewelers.