FOREVERMARK CELEBRATES ITS SUCCESSFUL ASSOCIATION WITH INDIAN JEWELERS IN EUROPE

De Beers to bring to Indian consumer the most beautiful, rare and responsibly sourced diamonds in the world.

Post By : IJ News Service On 14 January 2014 11:10 AM
The {{Gem and Jewellery Export Promotion Council (GJEPC)}}, apex body of the gem and jewellery industry in India and Rio Tinto recently honored some of the regional winners of the ANANT Shooting Star Contest. {{Birdhichand Ghanshyamdas Jewellers }}(Jaipur),{{ Lagu Bandhu Motiwale Jewellers}} (Mumbai),{{ Orra }}(Hughes Road, Mumbai), {{Reliance Jewels}} (Hyderabad),{{ H Venkatesha Naik }}(Cochin), and{{ Kirtilal Kalidas }}(Gandhipuram, Coimbatore) were conferred with a trophy and certificates. %% Addressing the media, {{Sanjay Kothari}}, Co-convener, Marketing and Promotions, GJEPC said, “The Council hopes that with this initiative, the diamond industry in India has benefitted and has got the momentum required to emerge out of the slow down. ANANT now enters a very intriguing phase and this contest only helped in catapulting the involvement of retailers in this initiative. I congratulate the winners for their exemplary efforts and their belief in GJEPC’s efforts to boost the industry in India. He also said that the council wishes to continue the initiative for the next two to three years and hoped for more participation from the Indian retailers.%% {{Vikram Merchant}}, Manager of Rio Tinto Diamonds Mumbai Office commented on the importance of the ANANT campaign in driving demand for the diamond jewellery in India. “GJEPC’s ANANT is a unique initiative which brings together participants at every level of the gem and jewellery supply chain.” He further added, “For any successful promotion, an attractive instore display is vital. With that in mind, we came up with this concept of ANANT Shooting Star contest – an instore display contest. We are pleased with the response we have got and I would like to congratulate the winners.”%% As an extension of the ANANT campaign to boost and sustain diamond jewellery in India, the month long contest was organized in December 2009 across 13 regions and the winners were declared on 2nd January 2010. Prasoon Joshi (Mccann Erickson), Shimul Vyas (National Institute of Design, Ahmedabad) and Soma Bhatta (Retail Jeweller) were the judges. C. Krishniah Chetty and Sons of Bangalore has been declared the all-India winner of the contest. %%

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