International Gemological Institute (IGI)recently conducted a one day training programme on {{‘Sales Development’}} for sales advisors of C H Jewellers. The training took place at C H Jewellers’ store in Baroda. {{Mr. Paresh, Managing Director, C H Jewellers}} said - “In the world of modernization and globalization where customers are smart and are much more aware about the products, we, retailers need to be much more smarter than them. Hence we organized a ‘Retail Sales Development Program’ from IGI which has helped us to achieve our goals better”. %% With consumers becoming more aware of terminologies of diamonds and certification, IGI believes it is imperative that sales teams of jewellers receive training to enable them to sell with confidence, in turn boosting consumer education on the diamond quality and the 4 C’s. {{Mr. Ramit Kapur, General Manager, IGI}} said – "The awareness for diamonds in B grade cities is on the increase and the jewellers are frequently receiving queries regarding diamonds and coloured stones. The Sales Development programme empowers the sales team to professionally tackle these queries in order to give the customer a great shopping experience". %% The {{‘Sales Development Program’}} offers both product knowledge and a training of effective sales techniques. It is designed as practical hands on training course elucidating the standards of diamond grading, coloured stone identification and effective sales techniques. It’s product knowledge tutorials involve topics like diamond formation, identification of imitations and synthetics, gemstones and pearl, types of jewellery, branding and market trends, reading and understanding reports. It also offers knowledge on Selling skills and Management aspects, understanding customer’s demands, window display factors, communication skills and ways to care for jewellery, etc.