The new version of internet portal JewelleryNetAsia was recently launched by UBM Asia. The revised website offers enriched content, enhanced search and browsing features and a modern look. "The revamp aims to increase online trade interaction between Jewellery professionals. We concentrate on continuously improving the core features: buyers can browse virtual showrooms of suppliers or search for specific products and get down to business efficiently. Also, we provide more editorial contents with news, insights and reports from our media partner Jewellery News Asia," says Jerome Hainz, Manager of eBusiness at UBM Asia. %% UBM intends to ultimately transform the portal to respond to the demand for an online community in the jewellery industry with interactive features such as blogs, discussion boards, videos and webinars. It is preparing to launch JOC, the first Jewellery Online Conference in September. %% The portal so far offers materials such as loose diamonds, gemstones and pearls to finished fine jewellery and watches. Since its inception in 2006 the portal features over 2,800 suppliers operating showrooms and close to 50,000 trade buyers. Also, being the official online media partner to leading trade fairs in Asia, JewelleryNetAsia publishes interactive Exhibitor Lists for its members to match businesses not only ahead of the events -- visitors can access them onsite at the Product Locator Kiosks to generate and print individualized show guides.