Zoya, the exquisite boutique from the house of Tanishq has carved a niche for itself the world of luxury jewellery. Known for its innovative and stunning designs, Zoya presented the latest Inheritance Collection at their flagship store in Mumbai at Warden Road. Zoya’s Arif Saleem Padiath, Marketing & Merchandising Manager and Jim Vimadalal, with Arti Sarin hosted a wine and cheese evening to introduce their clientele to the collection. Celebrity guests such as Arti & Kailash Surendranath, Mridulla Kadam, Martina New, Divya Palat, Andaditya Hitkari, Sapna Kar, Raell Padamsee, Falguni Zaveri, Pria Kataria Puri, Remu And Naaz Zaveri, Sameena Khan, Pavan Khanna, Nisha Jamval amongst others admired the jewellery and revelled in a blissful atmosphere orchestrated by renowned artist Gary Lawyer, as he graced the evening with his foot tapping as well as soulful repertoire. %% Zoya is not merely a jewellery store but an exclusive gallery of fine art where unique inspirations from around the world are captured with expert craftsmanship and immortalized in fine designs of gold, diamonds and precious stones. In this contemporary and regal new collection, Zoya captures centuries of aristocracy and creates exquisite legacies for generations to come by blending delicate ivory enamel with gold, diamonds and luminous pearls. %% An innovative concept was used to create a buzz around the event - a beautiful regal model adorned in the exquisite and uniquely geometric designs made in diamonds, pearls & gold inlay work of the Inheritance collection by Zoya, was seen entering and leaving the Zoya store, mysteriously, in a waiting swanky Rolls Royce accompanied by heavy weight bouncers to protect her from the paparazzi and cameras that were seen hounding her (an orchestrated flash mob). It was speculated that the bejewelled beauty was spotted circling the block in her Rolls Royce Ghost a couple of times that day. %% ABOUT ZOYA : Zoya is a chain of luxury diamond boutiques by Tanishq. It is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. The store deals in exquisite styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewellery besides providing the best ambience. The store showcases luxury in its most undiluted form.