Tara Jewellers now on Snapdeal

It is a Strategy to Strengthen Its Presence in the Online Space.
: IJ News Service
07 May 2015 5:02 PM
Reference: 5918

After a positive response to their recent venture into e-commerce, Tara Jewels Limited is strengthening its presence in the online space by offering their latest jewellery collection on Snapdeal, India’s biggest online marketplace. Tara Jewellers, through its distributor, has tied up with Snapdeal to launch the brand’s new collections on their portal. The decision to put its jewellery online had been prompted by shifting consumer behavior and increasing comfort of consumers with the medium. Tara Jewels plans to tap consumers in Tier I, Tier II & Tier III markets in India through its online presence. It plans to generate not only repeat sales from its retail customers but also add newer customers from areas where the company does not have a retail presence. There h7s been great demand of Tara’s jewellery from all regions in the country which invoked company’s decision to tie-up with Snapdeal; thereby capitalizing on the e-tailer’s logistical strength. The constantly increasing netizens, especially young Indian men and women, today are exposed to global trends and are increasingly shopping online. Forrester annual online shopping growth report and Google search trends show about 100 million Indians will shop online by 2016 and 40 per cent of these will be women. E-commerce websites gives you the benefit to compare the designs and prices between various brands at the same stop and thus help you with the purchase. Keeping in mind the demand for budget jewellery, the collections offered on Snapdeal are competitively priced from Rs. 2,999 onwards. Tara has launched its unique gold jewellery collection ‘Anisa’ which is a range of rings and earrings made of 22kt BIS hallmarked Gold and have a sparkling diamond look. Tara is also launching its ‘International Bestsellers’ collection; exquisitely crafted jewellery pieces in silver with created sapphire and other colored stones which have been bestsellers in international markets. Both collections, with a value for money and international design, are great for self purchase as well as gifting purpose. Commenting on the initiative Rajeev Sheth, Chairman & Managing Director of Tara Jewels Ltd. said, “We are extremely pleased to be partnering with Snapdeal in reaching out to the young customers of today. The online platform gives consumers the advantage of shopping anytime and anywhere and has a great reach within the country. Companies too enjoy the advantage of being able to scale up their channels with minimal investment and thus deliver value to all stakeholders. For Tara Jewels, getting into this platform is a continuation of the asset light strategy”

Keywords :

Be the first to comment

Leave a comment

*Your email address will not be published