Aiming to widen its appeal amongst Indian women, {{Titan}}, announced their association with the Bollywood actress {{Katrina Kaif}}. Kaif has been signed as the brand ambassador for their exclusive women’s watch brand,{{ Titan Raga}}.%% Incepted in the year 1992 and designed exclusively for women, these exquisite and elegant timepieces perfectly capture the essence of beauty, femininity and sensuality.%% {{Ajoy Chawla}} commenting on the brand said, “Driven by continuous launch of new designs and collections, Raga has witnessed a 27% CAGR in the last 5 years and will be an Rs.400 crs brand this year! However, the potential in the women’s segment is still huge as watch penetration even amongst SEC A/B women is still very low. A brand ambassador will help to make the watch a desirable accessory amongst women.”%% Further talking on their association with the Bollywood diva, Chawla said, “Titan Raga stands for beauty, femininity and sensuous self expression. While embodying these core values, Katrina also symbolizes the changing face of the successful, graceful and contemporary Indian woman.”%% Talking about her association with the brand Katrina Kaif said, “Titan needs no introduction, this vibrant and ‘up-to-the-minute’ brand has been touching our daily lives in the most beautiful way possible. It gives me immense pleasure and satisfaction to be associated with the most popular and only women’s watch brand in the country.”%% As a brand ambassador of Titan Raga, the renowned actress will play a key role in shaping brand communication on television, print, outdoor and other media.