SPR Jewels, wholesalers and marketers of hand-crafted exquisite jewellery recently launched their first retail boutique ‘Precious Prithvi’ in South Extension II, New Delhi. The boutique showcases an expanded product offering – including classic, exclusive vintage-style and one-of-a-kind creations in gold, diamonds and other precious gems. Precious Prithvi’s exquisite craftsmanship skillfully combines the traditional and modern designs. %% Speaking at the launch, Kanika Agrawal, CEO/Creative Director, Precious Prithvi said, “We have been in the business of sourcing quality gold, diamond and colour stone jewellery for over a decade, and supplying to reputed brands and retailers. As we have a good understanding of what discerning customers seek and seeing major growth potential in high end jewellery retail, we were convinced that this was the right time to launch the brand Precious Prithvi. We aim to directly bring to our customers the experience and breathtaking craftsmanship that SPR Jewels prides itself upon through Precious Prithvi.” “We believe that South Extension provides a perfect location for our first retail store in the country, enabling our loyal customers to experience the brand in a conducive environment in the heart of New Delhi’s premier shopping destination”, she added.%% The elegantly furnished interiors and aesthetically designed outlet echoes the brand's commitment to artistry and femininity. Also, every jewellery advisor has passed through a strict selection process and training, that qualifies them to provide professional advice on jewellery selections and ideal matches with clothing and accessories, providing the clients with an extraordinary shopping experience. The outlet plans to constantly refresh its stock with new themed collections to match with the changing seasons as well as fashion and cultural trends. The flagship boutique is set to allow customers to shop their favorite jewellery in a relaxed environment that reinforces the brand's commitment to craftsmanship, beauty and authenticity. %%