India’s pioneering Formula-1 racer Narain Karthikeyan and his mother celebrated their special bond with pure and eternal platinum today. Sheela Karthikeyan gifted her son a stylish precious platinum bracelet at the Joyalukkas flagship store in Chennai. Akshaya Trithiya is best celebrated with platinum as its natural white colour symbolises purity, wealth, power and strength. And more importantly platinum is an eternal white metal and only what is truly eternal and pure will bring in eternal prosperity, claims noted astrologer, Pandit Kaliyur Narayanan.%% Speaking at the occasion Narain Karthikeyan said, “I have always shared a very special bond with my mother, who has been a major source of support and inspiration and her blessings and wishes have always helped me achieve greater success on the race track. For me platinum jewellery is perfect as it is minimalistic, understated and elegant and this white metal has always attracted me for it has a distinct personality of its own. The heft and weight of the metal can make for a substantive piece of jewellery without signs it being too flashy.” Sheela Karthikeyan blessed Narain with more good luck, “Akshaya Trithiya is one of the most auspicious occasions to shower blessings and gift near and dear ones. Platinum with its pure and eternal white luster is the perfect gift option for Akshaya Trithiya. I am sure my special gift will bring Narain more laurels and success and he continues to keep the Indian flag flying high. We are also happy to celebrate this special moment at this Joyalukkas showroom.”%% At the launch of the collection P.P. Jose, Executive Director, Joyalukkas said, “We are seeing a steady growth in demand for platinum jewellery across our stores. Platinum was considered elitist in the past, but that trend has changed and more and more consumers today are opting for this high quality precious metal. The position of precious platinum as an ultimate symbol of love with its pure white and eternal features, I feel, has added to its aura and appeal. The market is also seeing parents opting for precious platinum jewellery for gifting their children and bestowing them with their blessings on such occasions, as it is a young metal and the choice of today’s generation. We are glad that Narain Karthikeyan and his mother shared their special moment with us to coincide with the launch of our special collection of eternal platinum jewellery for Akshaya Trithiya.”%% The new platinum jewellery collection for the season at Joyalukkas features an enigmatic selection of men’s jewellery that includes rings, bracelets and chains in contemporary designs. There is also a range of trendy women’s jewellery that keep with the design sensibilities of today’s Indian women.