On the occasion of Ganesh Chaturthi celebrated all over India, ORRA -India's finest jewellery retail chain, offers a spiritually line of Ganesha pendants in pure and eternal white platinum. Captured in silhouette and delicate design forms this modern yet traditional interpretation of Lord Ganesh in precious platinum is the perfect gift of love for this season.%% A pristine way to show love and devotion towards Lord Ganesh with an eternal metal that keeps its natural white colour for a lifetime and does not fade or tarnish with time and promises to stay with you always. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold, which is 75% pure. The colour white symbolises purity and the never-fading commitment of platinum is an important feature when capturing it in a sacred form.%% Vijay Jain, CEO ORRA says, “Taking inspiration from divine symbols, our range of spiritual jewellery includes contemporary designs with a traditional influence. For consumers seeking to usher the festivities with the ultimate symbol of Lord Ganesh, spiritual platinum pendants are an ideal choice. Platinum demand in the market is on an upward trend, especially amongst the younger lot. The pure, rare and eternal qualities of the metal have a deep resonance with this set of consumers, who choose platinum for its inherent features.”%% In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.