Kid’s Gold jewellery in India has not been paid much attention to and is a fragmented and unorganized segment. Emerald Jewel Industry India Limited (Emerald) has taken on the challenge of transforming this frontier into a reliable consumer space by bringing to it all the virtues and benefits that branding offers with the launch of FFF:), a branded gold jewellery segment for kids and teens.The light and trendy designs are modelled on 3D software and created specially to capture the imagination of the young. Latest technology ensures exact dimensions, precision and perfect finish.%% The brand is a creative, in-house venture of long established ‘Emerald’, which itself is awarded as the largest gold jewellery manufacturer in the SAARC countries. Emerald already has established brands in its kitty like Ishtaa-18Karat CZ Gold Jewellery, Nishtaa- 22Karat Gold Jewellery and Corona- Diamond Jewellery. Emerald understands that currently there is a definitive gap in the consumer jewellery market between expensive, disposable costume jewellery and budget, high-street imitations. Using only 18 Karat gold and cubic-zirconia stones, FFF’s designs effortlessly combine and fulfill consumer aspirations with a realistic accessibility. FFF:) have created a jewellery range of colorful rings, quirky charms and pendants along with stylish bracelets inspired by the taste and preferences of young generation. With design-led pieces, FFF:) is kid’s-safe too.