Indore, the financial capital of Madhya Pradesh is one of the fastest growing cities in the country. Amidst its journey to growth, the city has still managed to find the beautiful median of its ancient heritage with the modern culture. This is best reflected in the jewellery market of Indore. Kavita Parab takes you through this ancient yet modern abode to jewellery. %% Indore, the most developed city of Madhya Pradesh, has created a strong industrial base over the years for itself. The city is more famous as ‘food city’ but we tried to find out about the jewellery market of this amazing city. The city’s Sarafa bazaar is traditionally famous for its gold and silver jewellery items; also it is a home to the biggest jewellery market in Indore. From small to big, traditional, contemporary to ethnic as well as modern jewellery is available in the busy, narrow by lanes of Indore Sarafa market. Here, even your two-wheeler would have trouble steering its way through. As you walk through the maze of these by lanes, one can’t help but remember the narrow by lanes of Zaveri bazaar in Mumbai. %% Apart from Sarafa market, M G Road in Indore is also the address to some of the high-street jewellers like ORRA, Tanishq, TBZ, Punjab Jewellers, Jaipur Jewellers, etc. %% The city of Indore has multi-ethnic background which has reflection in the jewellery preferences of consumers. As a typical Indian city, gold is the most preferred metal here when it comes to jewellery as well as an investment tool. The demand proportion for gold and diamond can be put as 80:20 where in the yellow metal rules the market. %% If it is gold that decides the volume of the business in the Indore jewellery market then there is no doubt that there has to be a huge market for gold jewellery be it traditional, heavy bridal or light weight. Indorians love classic designs as well as antique jewellery. Women and their jewellery demands do depend on the movies and serials. Inspired by the Bollywood movie Ramleela – the temple earrings in gold and semi-precious stones and chand balis have found quite good demand in Indore. %% Besides, Rajasthani Hasli, Gokhru/Pacheli, Tussi, Solitaire bangles, Chokers, Collar sets are the other varieties of jewellery that is favourite among the Indorians. %% Indorians are conscious of what they are buying so when it comes to jewellery it has to be hallmarked or certified diamonds for them. In the past, customers here have been shying away from gold due to high prices and had started buying gold only as an investment in the form of medallions etc. However, these customers are gradually converting into jewellery buyers as well. Here, too, the jewellers are apprehensive of proposed unique identification number (UID) for jewellery as they think it is practically impossible to keep inventory of every item sold. %%

Indore, the financial capital of Madhya Pradesh is one of the fastest growing cities in the country. Amidst its journey to growth, the city has still managed to find the beautiful median of its ancient heritage with the modern culture. This is best reflected in the jewellery market of Indore. Kavita Parab takes you through this ancient yet modern abode to jewellery. %% Indore, the most developed city of Madhya Pradesh, has created a strong industrial base over the years for itself. The city is more famous as ‘food city’ but we tried to find out about the jewellery market of this amazing city. The city’s Sarafa bazaar is traditionally famous for its gold and silver jewellery items; also it is a home to the biggest jewellery market in Indore. From small to big, traditional, contemporary to ethnic as well as modern jewellery is available in the busy, narrow by lanes of Indore Sarafa market. Here, even your two-wheeler would have trouble steering its way through. As you walk through the maze of these by lanes, one can’t help but remember the narrow by lanes of Zaveri bazaar in Mumbai. %% Apart from Sarafa market, M G Road in Indore is also the address to some of the high-street jewellers like ORRA, Tanishq, TBZ, Punjab Jewellers, Jaipur Jewellers, etc. %% The city of Indore has multi-ethnic background which has reflection in the jewellery preferences of consumers. As a typical Indian city, gold is the most preferred metal here when it comes to jewellery as well as an investment tool. The demand proportion for gold and diamond can be put as 80:20 where in the yellow metal rules the market. %% If it is gold that decides the volume of the business in the Indore jewellery market then there is no doubt that there has to be a huge market for gold jewellery be it traditional, heavy bridal or light weight. Indorians love classic designs as well as antique jewellery. Women and their jewellery demands do depend on the movies and serials. Inspired by the Bollywood movie Ramleela – the temple earrings in gold and semi-precious stones and chand balis have found quite good demand in Indore. %% Besides, Rajasthani Hasli, Gokhru/Pacheli, Tussi, Solitaire bangles, Chokers, Collar sets are the other varieties of jewellery that is favourite among the Indorians. %% Indorians are conscious of what they are buying so when it comes to jewellery it has to be hallmarked or certified diamonds for them. In the past, customers here have been shying away from gold due to high prices and had started buying gold only as an investment in the form of medallions etc. However, these customers are gradually converting into jewellery buyers as well. Here, too, the jewellers are apprehensive of proposed unique identification number (UID) for jewellery as they think it is practically impossible to keep inventory of every item sold. %%

Indore, the financial capital of Madhya Pradesh is one of the fastest growing cities in the country. Amidst its journey to growth, the city has still managed to find the beautiful median of its ancient heritage with the modern culture. This is best reflected in the jewellery market of Indore. Kavita Parab takes you through this ancient yet modern abode to jewellery. %% Indore, the most developed city of Madhya Pradesh, has created a strong industrial base over the years for itself. The city is more famous as ‘food city’ but we tried to find out about the jewellery market of this amazing city. The city’s Sarafa bazaar is traditionally famous for its gold and silver jewellery items; also it is a home to the biggest jewellery market in Indore. From small to big, traditional, contemporary to ethnic as well as modern jewellery is available in the busy, narrow by lanes of Indore Sarafa market. Here, even your two-wheeler would have trouble steering its way through. As you walk through the maze of these by lanes, one can’t help but remember the narrow by lanes of Zaveri bazaar in Mumbai. %% Apart from Sarafa market, M G Road in Indore is also the address to some of the high-street jewellers like ORRA, Tanishq, TBZ, Punjab Jewellers, Jaipur Jewellers, etc. %% The city of Indore has multi-ethnic background which has reflection in the jewellery preferences of consumers. As a typical Indian city, gold is the most preferred metal here when it comes to jewellery as well as an investment tool. The demand proportion for gold and diamond can be put as 80:20 where in the yellow metal rules the market. %% If it is gold that decides the volume of the business in the Indore jewellery market then there is no doubt that there has to be a huge market for gold jewellery be it traditional, heavy bridal or light weight. Indorians love classic designs as well as antique jewellery. Women and their jewellery demands do depend on the movies and serials. Inspired by the Bollywood movie Ramleela – the temple earrings in gold and semi-precious stones and chand balis have found quite good demand in Indore. %% Besides, Rajasthani Hasli, Gokhru/Pacheli, Tussi, Solitaire bangles, Chokers, Collar sets are the other varieties of jewellery that is favourite among the Indorians. %% Indorians are conscious of what they are buying so when it comes to jewellery it has to be hallmarked or certified diamonds for them. In the past, customers here have been shying away from gold due to high prices and had started buying gold only as an investment in the form of medallions etc. However, these customers are gradually converting into jewellery buyers as well. Here, too, the jewellers are apprehensive of proposed unique identification number (UID) for jewellery as they think it is practically impossible to keep inventory of every item sold. %%