Poonam Soni and BMW Infinity joined hands to host an evening of grandeur and luxury

Marriage of two like-minded brands; sheer grandeur and magnificence
: IJ News Service
09 May 2016 11:21 AM
Reference: 6858
Sagarika and Poonam along with Babita and Vidya

The luxury aficionados of Mumbai were in for a royal treat, as renowned jewellery designer Poonam Soni, and BMW Infinity Cars came together to host an evening which spelt sheer grandeur and magnificence. A “collectors” evening, the glitterati of Mumbai which included the likes of Asha RajeGaekwad, Pragyashree Gaekwad, Pankaj Udhas, Laxman Shreshtha, Abha Singh, Shilpi Jatia, Suchitra Pillai, Rashmi Uday Singh, Malavika Sangghvi, Sagarika Ghatge, Vidya Malvade and Babita Malkania mongst others, were privy to some of the finest handcrafted and iconic jewellery pieces, from the archives of brand Poonam Soni. Right from breathtaking pieces from the “Monochromes” collection, which is a one of a kind art collection in jewellery, of maestros like Laxman Sreshtha, to the globally acclaimed collection “Gaudi Revived” and the Sistine chapel inspired “Greek and Egyptian” collection – each piece from the respective collections is a metaphor of supreme craftsmanship, unique design philosophy and a penchant for the finest things in life!

Poonam also offered a glimpse of “Heritage”, the 2016 jewellery collection– a symphony of rare diamonds and precious stones crafted in 18K and 22K gold. Not only did one get to feast their eyes on the spectacular collections, these limited edition pieces were also open for sale, for the evening. Offering an adrenaline rush, and keeping true to their brand philosophy of “A thing of splendour is a joy for forever” BMW added a generous dose of splendour to the evening, with a showcase of a range of stunning cars from their luxury repertoire. Commenting on her association with BMW Infinity Cars, Poonam Soni says, “It’s a fitting marriage of two like- minded brands, which offer their consumers an unmatched luxury experience. Both BMW and brand Poonam Soni cater to an exclusive clientele, which not only understands but appreciates luxury and is truly the connoisseur of the finer things in life.” Pooja Choudhary, Managing Director, BMW Infinity Cars says, “Poonam Soni is a name synonymous with bespoke luxury, precision, unique design approach coupled with a thorough understanding of a luxury consumer. These attributes are in perfect harmony with the core brand values of BMW, where each car is designed to offer an unparalleled driving experience matched with innovative design and superior technology.”

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