Kerry Richardson, famous Jewellery design maker still produces her ‘Keramika’ range of jewellery, which has developed substantially into a wide array, comprising 50 or 60 different pieces now. The best part is, she still uses the same materials and techniques that she did in the beginning- ceramics, lustre, casting, press moulding and hand finishing.

Kerry now also has two other ranges, both in precious metals. One she has termed as ‘Addables’ which is an add-on range of multi-functioning jewellery that has evolved from working on her ‘Keramika’ range. She sells his ‘Addables’ range of jewellery most successfully at retail shows because it needs to be demonstrated, explained and talked about.

Whether exhibiting at major public shows or trade fairs, her natural flair for creating a pleasing presentation is always on the show. “When it comes to display, I always see the bigger picture. Because of the Africanism in my work, I instinctively opt for colours and shapes that reflect and enhance the jewellery,” pointed out Kerry.

Kerry’s work is pretty distinctive and reflects the advice most people give to makers who are starting out- try to produce something original and unique. Her jewellery is certainly that, it looks different from most that you will see in other parts of the world. Keramika range appeals to a smaller range of outlets as compared to more conventional jewellery.

With such a distinctive style it’s pivotal to understand exactly where the market is and with a business that continues to flourish, Kerry has obviously developed a clear understanding of who her potential customers are. “I feel that my work really appeals as a personal buy, rather than a general purchase- ‘Keramika’ is still a strong part of my income,” she said. $$ Her Keramika studio in South Africa produces exactly the same work as is created in the UK. Few of the materials come from Africa, where there is a better infrastructure for base metals. According to Kerry, new designers should be aware of the global changes in the world as consumerism is changing. One has to be aware of constant changes and move with the times.

Last year Kerry attended ‘Carry the Can’, a conference in London organized by the Association of Contemporary Jewellers in which she come to the conclusion that the jewellery industry needs to be accountable for where materials come from and aware of ecological and ethical issues. %% In response to participating in that conference and the ethical issues it brought up, Kerry has come up with a new range, which she calls ‘Le Novelle’- The story’ it is a combination of her other ranges- ‘Keramika’ and ‘Addables’- and comprises multi functioning pieces of jewellery designed around a central piece. This can be made from melted down metals and presents a base for people to hang newly purchased and recycled items on.