U.S. polished imports go down by 7% to $5.59 BN in Jan-April

Imports from India rise 5.4%

Post By : Diamond World News Service On 11 June 2007 12:00 AM
Diamond jewelry brand Gitanjali Group takes the runway as Lakme Fashion Week’s Diamond brand, Gitanjali Group and Lakme Fashion Week- two giants of the fashion & creative industry today came together to unearth the most potent combination of fashion and creativity. Gitanjali Jewellery brands (Asmi, D’Damas, Nakshatra, Sangini, Desire) have come on board as the Associate sponsors for Lakme Fashion Week. Lakme Fashion Week (LFW) Autumn Winter 2007, will showcase the work of 43 leading designers. It will be held in Mumbai’s National Centre for the Performing Arts (NCPA) from March 27th -31st, 07. $$ To this association Mr. Anil Chopra, VP Lakme Lever expresses, “As an event, the LFW has now grown into a sponsor's dream. The association of Gitanjali Jewellery Extravaganza proves that world of fashion has moved beyond the multi billion clothing industry and into the wider world of consumer products like jewellery and accessories. Every season we aim to deepen our associations with the sponsors and provide them a platform to capture consumer mind space through the fashion week. We see our sponsors as desirable partners and seek to make concerted attempts to facilitate greater connect between the sponsors and their target audience.” $$ Gitanjali Jewelry Extravaganza will sponsor the inaugural show at LFW on March 27th, unveiling an exclusive fashion show. An entire collection will focus around the brand personality of Gitanjali Jewellery. This unique association for LFW and Gitanjali Group as a jewelry extravaganza will unfold at the country’s best fashion event. %% Mr. Mehul Choksi, Chairman Gitanjali Jewellery, said, "This is the first season for Gitanjali’s association with Lakme Fashion Week. Jewellery is turning more prêt and Gitanjali’s brands like D’Damas, Asmi, Sangini, Nakshatra, Desire are extremely popular with the masstige audience. Lakme Fashion Week is a strong brand, thus we plan to leverage on the Fashion Week." Adds Ravi Krishnan, Advisor IMG, "The sponsors are a vital part of growing LFW to a scale where it has an even bigger impact both nationally and internationally. The fact that Gitanjali Jewellery has come forward to be the associate sponsor is a testimony that there exists a huge branding opportunity at Lakme Fashion Week." %% Pleased with this association, Balu Nayar, MD IMG, expressed, “Over the last two seasons we have learnt who, and what to invest in, in terms of who to bring to the event. We are delighted that Gitanjali Jewelry has chosen to begin their relationship with LFW. The sponsors are from diverse sectors, but share the common position of being fashionable consumer choices.”
The Gitanjali Group has strategically positioned itself at the top of the jewellery business as a leading diamond jewellery manufacturing company with one of the largest fully integrated diamond and jewellery manufacturing plants in the country. The Gitanjali Group is engaged in the business of sourcing rough diamonds, its manufacture, import and export of diamonds, manufacture of plain and diamond studded gold and platinum jewellery and its marketing and domestic retailing. Jewellery exports forms one of the largest contributors to the foreign exchequers. Gitanjali is one of India’s high-end contributors to the foreign exchequer as well as a major player in the domestic market. %% The Gitanjali group exports jewellery in bulk for export market like USA, Japan, Europe and Middle East and brands to Japan, Middle East, Saudi Arabia and China. On the local front the company markets five of India’s top jewellery brands. It is constantly expanding its retail presence and introducing new brands and collections offering consumers more choice. The ultimate goal objective of the group is the offer diamond jewellery in all ranges and for all occasions.

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