With online retailing being the latest trend, Gitanjali is vying to capture 15% of the total online jewellery retail segment with the help of their new venture with myntra.com and eyeing Rs 150 crores sales.
To make the Christmas holiday season special, Hearts On Fire (HOF) has conceived of a unique way combining the sentiments of gifting and the appreciation of diamond jewellery. This service is a virtual greeting which can be personalised and sent. % From the third week of November 2008, people can log onto HeartsOnFire.com, upload their personal photographs into a virtual snow globe, with customised 3-D animation effects like the images of Hearts On Fire diamonds. This can be then formed into a acrd and emailed as a greeting card. %% According to Hearts On Fire, the effort is aimed at providing a pleasing method of greeting loves ones during the seasons and also allowing customers to let loved ones get a peek into the diamonds which could be a possible gift for them. The promotions of Hearts On Fire have been created by Boston-based Modernista, and Portland, Ore.-based Silk Tricky.%% Hearts On Fire launched its first retailer owned-and-operated store during 2008 in United States. It is present in 31 countries including those in Asia, the Caribbean and the United Kingdom.
Be the first to comment