The Jaipur Jewellery Show (JJS), also known as December Show, was inaugurated today at the Jaipur Exhibition and Convention Centre (JECC). The show will run from 22^nd to 25^th December 2017.

The inauguration ceremony was grace by Nitin Khandelwal, Chairman, GJF, Vimalchand Surana, BRS Jewels, Dr Naval Agarwal, BG Jewellers, Rajiv Jain, Secretary, JJS and other dignitaries.

The show is being organised on the 'Ruby Theme' this year, apart from fashion jewellery in its contemporary, fusion as well as traditional forms. Over 700 exhibitors are taking part in the show this year.

Jaipur Jewellery Design Festival is the added attraction at the show. Besides, winners of the JJS IJ Jewellers Choice Design Awards will be announced on 23^rd December 2017.

Besides, Indian Jeweller magazine organised IJ Knowledge Forum during JJS 2017. On 22^nd December, Bhaskar Sharma, well-known consultant, shared Success Sutras with the gems and jewellery fraternity. He advised the industry to believer three principles of success: Ask, Believe and Receive.