Positive first impressions can lead to trust, loyalty, and advocacy, while negative ones can deter consumers and harm brand reputation. Jewellery retailers place a great deal of emphasis on creating memorable and favorable initial encounters to build lasting relationships with their clients, discovers Suneeta Kaul

A jewellery collection is more than just a simple assortment of pieces; it embodies a meticulous process of research and thoughtful curation, Priyanka Talreja Garegrat finds out

Guwahati-based L Gopal and Sons Jewellers has hopped on to the AI bandwagon, incorporating the tech into its retail function, discovers Suneeta Kaul

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat

Chennai-based NAC Jewellers has come out with a unique elephant-themed collection, Gajjah, to mark its golden jubilee. In a conversation with Suneeta Kaul, brothers Anandha Ramanujam and Arjun Vardharaj talk about what went into the making of the collection, and what the response has been like

The jewellery industry is going all out to give different kinds of items as Diwali gifts – while mithai (sweets) is synonymous with Diwali, jewellers are making sure to give meaningful, non-perishable items to their valued clients and staff as gifts. In the process, they are nurturing their patrons and deepening their relationship with their associates, discovers Suneeta Kaul

The Lotus Lounge is a bridal special, catering to high-end customers, and meant to pamper brides-to-be – it is the ultimate destination for wedding jewellery, N Anandha Ramanujam, Director, NAC Jewellers, tells Suneeta Kaul

Vivarambh, a bridal lounge that transforms the very idea of shopping for wedding jewellery, is fast becoming the favourite destination of brides and their families in Pune. In a conversation with Suneeta Kaul, Tejpal Ranka, the man behind the concept, says it is an ode to new-age brides

Handling customer complaints, dealing with irate, and sometimes, unreasonable patrons, is an important part of the jewellery retail business. Suneeta Kaul endeavours to find out how jewellers go about dealing with such difficult situations

Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat

While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers. Suneeta Kaul finds out how retailers ensure their customers buy what will suit them best

Two industry stalwarts talk to Suneeta Kaul, explaining that what looked like a mistake initially has paid them rich dividends in due course of time

Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them, finds out Suneeta Kaul

Gauging the buying capacity of customers is a complicated issue – retailers have to make an assessment based on the body language and reactions of buyers, as well as their attire and accessories, says Suneeta Kaul