Know Your Client

AI finds its way to the bridal lounge of L Gopal and Sons

  • E-Commerce - 26 February 2024 1:28 PM

Guwahati-based L Gopal and Sons Jewellers has hopped on to the AI bandwagon, incorporating the tech into its retail function, discovers Suneeta Kaul

It takes a village to get an ad campaign right and here's how Senco does it

  • Retail News - 07 February 2024 12:54 PM

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat

Gajjah – Celebrating the divinity of elephants

  • Retail News - 12 January 2024 11:02 AM

Chennai-based NAC Jewellers has come out with a unique elephant-themed collection, Gajjah, to mark its golden jubilee. In a conversation with Suneeta Kaul, brothers Anandha Ramanujam and Arjun Vardharaj talk about what went into the making of the collection, and what the response has been like

Unwrapping Diwali: Jewellery Retailers' Unique Gift Ideas

  • Retail News - 06 November 2023 4:27 PM

The jewellery industry is going all out to give different kinds of items as Diwali gifts – while mithai (sweets) is synonymous with Diwali, jewellers are making sure to give meaningful, non-perishable items to their valued clients and staff as gifts. In the process, they are nurturing their patrons and deepening their relationship with their associates, discovers Suneeta Kaul

NAC Jewellers’s latest Lotus Lounge is all about pampering brides

  • Retail News - 28 June 2023 3:27 PM

The Lotus Lounge is a bridal special, catering to high-end customers, and meant to pamper brides-to-be – it is the ultimate destination for wedding jewellery, N Anandha Ramanujam, Director, NAC Jewellers, tells Suneeta Kaul

Vivarambh: Elevating the Bridal Jewellery Experience

  • Retail News - 14 June 2023 4:32 PM

Vivarambh, a bridal lounge that transforms the very idea of shopping for wedding jewellery, is fast becoming the favourite destination of brides and their families in Pune. In a conversation with Suneeta Kaul, Tejpal Ranka, the man behind the concept, says it is an ode to new-age brides

Handling customer complaints can be a pain point, but here’s how these retailers tackle them

  • Retail News - 10 April 2023 5:37 PM

Handling customer complaints, dealing with irate, and sometimes, unreasonable patrons, is an important part of the jewellery retail business. Suneeta Kaul endeavours to find out how jewellers go about dealing with such difficult situations

5 Retailers Share Strategies to Combat Customer Fatigue without Overused Designs

  • Retail News - 13 March 2023 11:10 AM

Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat

The rulebook of leading the customer to the right product

  • Retail News - 16 January 2023 11:11 AM

While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers. Suneeta Kaul finds out how retailers ensure their customers buy what will suit them best

The Best Mistake I Ever Made – Series I

  • Retail News - 24 November 2022 12:13 PM

Two industry stalwarts talk to Suneeta Kaul, explaining that what looked like a mistake initially has paid them rich dividends in due course of time

A lot can happen over tea and coffee; even conversions worth lakhs!

  • Retail News - 08 November 2022 4:44 PM

Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them, finds out Suneeta Kaul

How do jewellery retailers figure out the buying potential of customers?

  • Retail News - 06 October 2022 10:20 AM

Gauging the buying capacity of customers is a complicated issue – retailers have to make an assessment based on the body language and reactions of buyers, as well as their attire and accessories, says Suneeta Kaul

Is Inflation Interfering with the way Middle Class is buying Jewellery?

  • Retail News - 26 August 2022 12:44 PM

With inflation peaking, retailers are experiencing a bit of a slump, with the middle class particularly sticking to pre-planned budgets and going for more of light-weight jewellery, finds out Suneeta Kaul

At this Mumbai-based manufacturing set-up, jewellery meets stunning craftsmanship, affordability & class

  • Market Report - 11 August 2021 5:13 PM

Uma Ornaments has been rendering exemplary diamond production jewellery for nearly 18 years now. A brand known for its exquisite craftsmanship; today it has brought to fore, excellence and has been trendsetting in its own unique way

The ultimate guide to hiring the perfect salesperson

  • Retail News - 06 August 2021 1:06 PM

The sales team is, arguably, the most important component of a retail jewellery company. Suneeta Kaul delves into what goes into hiring the perfect salesperson, and what retailers are doing to spot that elusive ‘wow’ factor in candidates



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