STRAPLINE (30 words) Augmont has launched the next phase of its ‘Recycle with Resilience’ campaign from Mumbai, introducing AI-powered purity evaluation in Chennai to promote transparent, organized gold recycling across India.

Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Muthoot Exim marks 100 Gold Point centres in India, strengthening organized gold recycling, increasing domestic supply, reducing import dependence, and planning further expansion over the next two years.

Silver surged above $100 per ounce for the first time ever, while gold reached record highs near $5,000, driven by strong safe-haven demand and tight physical supplies amid global economic uncertainties.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.

DMCC unveils a record-setting 1,971kg silver bar at DPMC, partnering with Sam Precious Metals, Tokinvest and Brink’s to introduce the world’s first regulated tokenisation of a Guinness-recognised precious metal asset.

Waman Hari Pethe Jewellers has received IAGES accreditation, reinforcing its legacy of trust, responsible sourcing, and transparency across the gold value chain, strengthening consumer confidence and leadership in India’s formalizing jewellery sector.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Silver jewellery continues to dominate the US retail market in 2024, registering robust sales growth and delivering the highest margins among all precious metals, according to the latest survey by the Silver Institute

Silver is poised to outperform gold in the coming months, with analysts citing a widening gold-to-silver ratio and strengthening industrial demand as key drivers. Investment experts are increasingly recommending silver for higher returns, particularly as India's silver ETF market gains traction

Odisha has emerged as a new hotspot for gold mining following the discovery of significant gold reserves across multiple districts. The state's Mines Minister, Bibhuti Jena, confirmed the breakthrough, stating that exploration efforts are ongoing, with a large-scale gold mine auction planned for the near future

The skyrocketing price of gold is a matter of concern to the entire gold industry, but even more so for India, which is one of the largest consumers of gold worldwide. Driven by multiple factors, chiefly global economic uncertainties, inflation concerns, and a strong investment demand, these price movements have significant implications for retailers, consumers, and investors in India. In a conversation with Suneeta Kaul, Sachin Jain, Regional CEO, India, World Gold Council, dwells on the impact of high prices, the move towards organized retail in the country, the rising trend of digital gold investment, and more