The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

Rajasthan Chief Minister Bhajan Lal Sharma unveiled the JJS 2026 theme poster on July 31 in Jaipur and accepted the invitation to inaugurate the exhibition on December 22.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

PNGS Reva Diamond Jewellery reported Q1 FY27 revenue of Rs 117.97 crore and PAT of Rs 27.21 crore on July 30, driven by retail expansion, natural diamond demand and post-IPO growth initiatives.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

With the U.S. Section 301 tariff regime taking effect on July 24, 2026, GJEPC says Indian gem and jewellery exports continue to face a 10% additional tariff despite policy compliance.

The Gem & Jewellery Council has cautioned that the US' 10% tariff on Indian imports could weaken export competitiveness, squeeze margins and impact jobs, urging government intervention through trade negotiations.