Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Lalithaa Jewellery Mart made its stock-market debut on August 24, with shares listing at a premium on BSE and NSE after strong demand for its ?1,700-crore IPO.

Gold and silver prices are expected to remain firm next week as investors await key US economic data, while elevated levels could trigger profit-booking in bullion markets.

Malabar Gold & Diamonds has launched Nayraa, a natural gemstone jewellery collection, as part of its Gemstone Jewellery Festival across four southern states.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Birdhichand Ghanshyamdas marked its first anniversary at Jio World Plaza, Mumbai, with an event highlighting Jaipur jewellery heritage, archival designs and the brand’s Mumbai presence.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers

Selling old gold jewellery can trigger capital gains tax, but buying new jewellery with the proceeds does not automatically offset the liability under Indian income-tax rules for taxpayers.

Rajkumari Dr JayaPalashri Anil and Dhushyant Anil visited Tenth Dimension Jewels’ Bengaluru boutique on India’s 80th Independence Day, exploring jewellery and the brand’s Manifest Symbol design.

Keemti Jewels has opened its third Delhi-NCR store in Gurgaon in August 2026, taking its India retail network to 11 stores as the lab-grown diamond brand expands nationwide.

Ekatra Jewels has raised Rs 10 crore from strategic investors within 100 days of launch, taking its valuation to Rs 100 crore to support expansion and product development.

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

The government is considering changes to its gold deposit framework, including a role for jewellers, to bring more privately held gold into the financial system and reduce import dependence.