Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Divine Solitaires named seven winners of the third weekly lucky draw under The Solitaire Festival of India 2026, running across 200+ partner stores in over 100 cities through August.

VBJ will hold a two-day jewellery sale and exhibition in Madurai on August 26 and 27, featuring gold, diamond, solitaire and precious stone jewellery at Fortune Pandiyan Hotel.

Priority Jewels Limited's Rs 91.50 crore IPO opens August 28 and closes September 1, with the Mumbai-based B2B jewellery manufacturer listing on NSE and BSE on September 4.

Rajasthan Chief Minister Bhajan Lal Sharma has urged Jaipur and Yamanashi jewellery associations to deepen technology and investment cooperation during a meeting with a Japanese delegation

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Lalithaa Jewellery Mart made its stock-market debut on August 24, with shares listing at a premium on BSE and NSE after strong demand for its ?1,700-crore IPO.

Gold and silver prices are expected to remain firm next week as investors await key US economic data, while elevated levels could trigger profit-booking in bullion markets.

Malabar Gold & Diamonds has launched Nayraa, a natural gemstone jewellery collection, as part of its Gemstone Jewellery Festival across four southern states.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Birdhichand Ghanshyamdas marked its first anniversary at Jio World Plaza, Mumbai, with an event highlighting Jaipur jewellery heritage, archival designs and the brand’s Mumbai presence.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers