Joyalukkas, one of the world’s leading jewellers, has inaugurated its Brilliance Diamond Jewellery Show in Chanda Nagar, Hyderabad. Running from September 26 to October 17, 2025, the exhibition offers customers an exclusive opportunity to explore a curated collection of diamond and precious stone jewellery, featuring both contemporary designs and timeless classics.

Senco Gold & Diamonds has entered Uttarakhand with the launch of its first showroom in Dehradun, inaugurated by brand ambassador Vidya Balan on Dussehra.

Abaran Timeless Jewellery has joined hands with Kantara: A Legend – Chapter 1 as the Official Jewellery Partner, unveiling limited-edition gold and silver commemorative coins that celebrate the film’s cultural and spiritual narrative while showcasing the brand’s heritage of fine craftsmanship.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

Kalyan Jewellers has introduced a new Art Nouveau-inspired collection that reimagines the elegance of early 20th-century European design through the lens of Indian craftsmanship. Featuring flowing gold forms, floral motifs, and sculptural details, the line celebrates jewellery as wearable art, blending heritage with modern sophistication.

Irasva has unveiled Rüh, its latest bridal collection inspired by the sacred Pichwai art of Rajasthan, reimagining bridal jewellery as hand-painted heirloom pieces for the modern bride and her circle. Designed as a soulful fusion of heritage and innovation, the collection embodies purity, growth, and timeless elegance through symbolic motifs and meticulous craftsmanship.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”

The Gem & Jewellery Export Promotion Council (GJEPC) has appealed to Finance Minister Nirmala Sitharaman for urgent relief measures to help the Indian gem and jewellery industry withstand the financial strain caused by the recent 50% tariff imposed by the United States, which threatens exports, jobs, and sector competitiveness.

P. N. Gadgil & Sons has inaugurated its first exclusive Reva Diamonds store in Pune, offering certified natural diamond and platinum jewellery. The store features necklaces, rings, bracelets, earrings, and mangalsutras crafted in 18-carat gold and platinum, with prices starting from Rs.20,000, and celebrates the launch with up to 100% off on making charges until November 2, 2025.

PP Jewellers by Pawan Gupta launches its Navratri Hues festive jewellery collection, celebrating the nine colours of Navratri through a range of gold, diamond, polki, and gemstone pieces. The collection combines tradition with contemporary elegance, offering statement chokers, layered rani haars, jhumkas, and everyday wearables, perfect for gifting or festive wardrobe additions.

Gemological Science International (GSI) has launched a state-of-the-art gemological laboratory in Kolkata, strategically located near the city’s jewellery hub on Camac Street, bringing its globally recognised expertise and technology-driven certification services to the eastern region of India.

GJEPC has announced its newly elected Committee of Administration members for 2025, strengthening representation across key jewellery sectors including diamonds, silver, gold, studded jewellery, lab-grown diamonds, and regional leadership.

Global fine jewellery brand Zen Diamond has strengthened its presence in India with the launch of two new stores in Bengaluru, following its successful entry into Mumbai last year. The brand, known for its natural diamond expertise and contemporary designs, has opened outlets at Phoenix Mall of Asia and Phoenix Marketcity, marking its expansion into South India.

The India Gem & Jewellery Show (GJS 2025) – Diwali Edition – has reported record sales of around 25-30 tonnes over its four-day run, the All India Gem and Jewellery Domestic Council (GJC) said on Sunday.