As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Pret jewellery is turning out to be a major focus area during IIJS Bharat Signature 2026; exhibitors say it offers several advantages to retailers – it is design-led, the stock moves faster, and the working-capital exposure is low, finds out Khursheed Mistry.

Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Despite soaring gold prices, steep tariffs and rising crime, US jewellery sales continue to climb in 2025 — driven by resilient consumer demand, strong independents and a smaller but stronger retail base.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Quantum Brilliance has launched the world’s first commercial Quantum Diamond Foundry in Melbourne to mass-produce ultra-pure diamonds for room-temperature quantum computing and sensing, marking a major step toward real-world quantum applications.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

EBITDA margin improves sharply to 7.83% and PAT margin rises to 5.32% despite volatile gold pricing environment.

Industry leaders have praised the Union Budget for boosting consumer demand through tax reforms, increasing disposable income, and supporting economic growth