Blue Nile made a net sales of nearly $3 million through its Canada and UK websites during the quarter. Diane Irvine, Blue Nile President, said that sales growth was strong across all product categories, and higher in non-engagement jewellery products like wedding bands, diamond necklaces, pendants and earrings, as well as pearls and gemstones. "Looking to the third quarter, we expect net sales to be between $66 million and $67.5 million. Net income is expected to be $0.13 to $0.15 per diluted share", he said

Blue Nile Inc., the online jewellery retailer has recorded a robust growth for the second quarter of this year. Its net sales during this period, was up by 26.7% to value at of $72.1 million, compared to the increase in last year’s second quarter. Gross profit increased by 32%, compared to same period last year and operating income by 39.8%, both being the highest ever recorded by Blue Nile in its three years of being a public company.