Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its platform. Managed and driven by the Times of India Fashion editorial team, this new vertical will feature exclusive coverage from the world of fashion and lifestyle.

Commenting on the launch, Puneet Gupt, COO – Times Internet said, “We are excited to partner with Gems and Jewellery Export Promotion Council to bring the best of global fashion and jewellery content to Indian readers”. As a part of the launch, TOI Fashion team has worked with industry leaders to deliver the most premium lifestyle content in the country.”

Speaking on the association, Colin Shah, Vice Chairman – GJEPC said, “GJEPC now has started a digital connect exercise with consumers in the interest of generating more business which in turn ensures more employment. As a first step, it has started campaigning through the digital platform of Times Internet. A strategic understanding has been reached and GJEPC has plans to touch upon 100 million consumers by the end of this financial year through its digital connect initiative.