In India, jewellery has an invaluable attachment to emotions. Since ages, jewellery that could stand the test of time as heirloom, mattered. With advancement in technology, few jewellers are trying to maximise the emotional angle to wearing jewellery. A brand quite successful at that feat is Vaibhav Jewellers. The brand has launched a line of fingerprint engraved jewellery. If that’s hard to believe, one can watch the two Instagram reels by the brand, on rings imprinted with different fingerprints, for confirmation. A masterstroke, the jeweller has pioneered a rare technique that allows customers to immortalise their loved ones and keep them close even when they cannot be.

In a day and age when customers are looking for more meaningful purchases, it creates a narrative away from the Indian belief of jewellery as a means of investment. When asked what prompted the idea of using finger imprints, Keerthana Grandhi, director, Vaibhav Jewellers, said, “The main concept was designed out of the desire to provide a unique way to remember and cherish special relationships. Your loved one’s finger prints get captured on jewellery and stays forever with you.” Making this technology dynamic across usual jewellery types, Vaibhav Jewellers’ finger imprint is possible on finger rings, pendants, bracelets, and charms. A perfect emotional gift for various occasions, this collection has been launched the week earlier and is tasting success early on.

News courtesy:retailjewellerindia.com