On the occasion of completing 95 years as a family jeweller, AVR Swarna Mahal Jewellers has launched a new collection of lightweight gold jewellery titled Flowers of Eternity. Siddhanta AVR, Director of AVR Swarna Mahal says that flowers play an important role in Indian culture and India is a country full of flowers. Many of these have symbolic value. “The Flowers of Eternity collection has been inspired by the favourite flowers of gods and goddesses,” he adds. The newly launched Flowers of Eternity collection is handcrafted and BIS 916 Hallmarked. Priced at Rs 25,000 onwards this ensemble of light-weight gold jewellery has bridal designs too and will be launched at the brand’s 18 stores.

Fifth generation family of jewellers, AVR Swarna Mahal has 18 exclusive showrooms across south India offering gold, diamond, silver, and platinum jewellery informs the brand’s spokesperson and adds that The Flowers of Eternity collection depicts the real value of a flower as a motif in design. Flowers are an integral part of Indian culture especially during celebrations, festivals and prayers. Based on the essence of flowers like arali, lotus, saffron, jasmine, kadamba flower, rose and other favorite flowers of Gods and Goddesses, these myriad designs in the collection are hand crafted by artisans keeping in mind the tastes of the clients. “We have launched this collection of exquisite floral motifs across all our branches,” he adds.