The brand is trying to target a new audience of teens, tweens and those in their early 20s
CaratLane has launched a new Harry Potter jewellery collection in collaboration with Warner Bros. Discovery Global Consumer Products.
Unveiled in time for the holiday season and new year, the 14-karat gold collection of rings, bracelets, earrings, necklaces and watch charms is accentuated with diamonds, gemstones, pearls, enamel, and a touch of radium for a glow-in-the-dark surprise. The line is available in the price bracket of ?4,500 - ?25,000.
This exclusive collection consists of 61 iconic and timeless designs that are likely to appeal to Gryffindors, Slytherins, Hufflepuffs, and Ravenclaws across age groups.
Kinnari Shah, Head of Design, CaratLane said, “CaratLane has always strived to bring innovation to jewellery design and the launch of Harry Potter x CaratLane takes the brand one step ahead.”
Jennifer Pandya, VP Marketing, CaratLane said, “By launching the Harry Potter x CaratLane collection, we are also trying to target a new audience; teens, tweens and those in their early 20s.”
The lead image features Harry Potter x CaratLane jewellery.
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