HER STORY celebrates the power of compassion with the new ‘Sero’ collection

Sero (derived from ‘sarat’ meaning ‘thread’ in Sanskrit; ‘to link or join’ in Latin) is a collection inspired by the compassion of a person who lives mindfully of the world around them.

Post By : IJ News Service On 27 July 2023 12:51 PM

There is an indescribable beauty of perspective that comes with understanding that everyone, and everything, is finely connected. And so the significance of acting with compassion for the world is one that cannot be overstated. In the words of ethologist and conservationist Dr. Jane Goodall, “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make." The newest conceptual collection by fine jewellery maison Her Story thoughtfully brings alive these humanitarian views and values.

Sero (derived from ‘sarat’ meaning ‘thread’ in Sanskrit; ‘to link or join’ in Latin) is a collection inspired by the compassion of a person who lives mindfully of the world around them. This synergy is captured through the intricacy of Chikankari – a traditional embroidery style from Lucknow, India. The jewels feature delicately linked, flexible rose-cut and pavé-set brilliant-cut diamonds that are meticulously patterned around Akoya pearls in fine threadwork-inspired designs.

A new linking technique was specially devised for this collection, allowing the links to appear invisible and create a unique flexible effect with the rose-cut diamonds. Not only was a group of craftsmen trained to master this specialised technique, but it also took around 1100 hours of workmanship to fine-tune just the first lead piece with a special team of three craftsmen. Elegant and intricate, the 18K rose-gold jewels are defined by subtle tone-on-tone hues, timeless silhouettes and rich texture.

 

Sitanshi Talati-Parikh, Brand Director, Her Story, says, “Compassion for others and the world is one of the most powerful needs of modern living. We hope to bring this to the forefront with a collection that celebrates the fact that each individual is a part of a greater whole, with delicately-linked diamonds in designs reminiscent of fine threadwork, forming a powerful metaphor for community.”

A meaningful celebration of compassion, the collection features a range of elegant rings, earrings, wristwear and necklaces that are now on display at the Her Story flagship boutique in Kala Ghoda.

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