Gem & Jewellery Promotion Council (GJEPC) and Messe München GmbH, one of the world's leading trade fair organisers, signed an MoU to announce India as the Partner Country at Inhorgenta 2025. The trade fair, which will take place in Munich, Germany, from February 21 to 24, 2025, will feature a special pavilion dedicated to showcasing Indian jewellery and the changing perception of India in Europe today.

The MoU was signed by Nirav Bhansali, Convener - Exhibitions, GJEPC and Stefan Rummel, CEO of Messe München Group in Munich on 16th February.

The Partner Country status is a recognition of India's growing importance as a global player in the jewellery and watch industry, as well as a reflection of the strong ties between India and Germany. The partnership provides a unique opportunity for Indian jewellers and watchmakers to exhibit their products and establish connections with German and international buyers.

Vipul Shah, Chairman, GJEPC, said, “This collaboration between GJEPC and Messe München GMBH signifies a pivotal moment for India's gem and jewellery industry, offering unprecedented avenues for growth and global recognition. Our vibrant ecosystem of skilled artisans, coupled with India's world-class jewellery manufacturing prowess and innovative design abilities, promises to captivate audiences at Europe’s premier trade fair.”

Nirav Bhansali, Convener - Exhibitions, GJEPC, said, “The alliance between India and Inhorgenta 2025 could lead to big gains for both sides. It opens doors for Indian jewellers to showcase their craftsmanship and build connections with German and international buyers. It aligns with the ‘Make in India’ initiative and Germany’s ‘Industry 4.0’ strategy, creating synergies that benefit both nations. It also encourages investment in joint ventures, spurring job creation and economic development in India and Germany alike.”

The partnership will also encourage bilateral trade by organising business-to-business (B2B) meetings, trade seminars, and networking events during the trade show. The platform will facilitate the exchange of market information and strengthen business relationships between Indian and German as well as European companies. The trade fair will also highlight the cultural and artistic aspects of Indian jewellery, such as history, symbolism, and craftsmanship.