Senco Gold & Diamonds, one of India’s most trusted jewellery retailers, has introduced a new promotional campaign titled ‘Infinity Abundance’ to mark the astrologically significant date of November 11 (11:11). The week-long offer, running from November 5 to 11, encourages consumers to embrace the symbolism of abundance and new beginnings associated with this cosmic alignment.

As part of the campaign, customers can avail of up to Rs 1,111 cashback per gram on gold jewellery and up to 11.11% off on the diamond value of purchases made across Senco’s nationwide showrooms and its official online store.

Speaking about the initiative, Joita Sen of Senco Gold & Diamonds said, “November 11 is considered a day of powerful cosmic alignment that invites prosperity and manifestation. At Senco, we believe that investing in gold and diamonds on this day aligns one’s intentions with universal abundance. The radiance of our jewellery reflects this energy, symbolising growth, hope, and new beginnings.”

The campaign positions 11:11 as a moment of reflection and purpose, urging customers to channel positive affirmations and mark the date with meaningful purchases that signify intention and prosperity.

With the festive and wedding season underway, Senco’s new offer aims to appeal to customers seeking both spiritual significance and value in their jewellery buying experience.