Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.
Senco Gold & Diamonds has introduced its latest Wedding Collection under the campaign 'Vivaah', presenting a wide array of exquisitely crafted bridal jewellery designed to cater to India’s diverse cultural traditions and evolving bridal preferences. Launched on 28th November 2025, the collection highlights Senco’s signature balance of traditional artistry with modern design sensibilities, brought to life through its brand ambassador, Kiara Advani.
The new Wedding Collection spans an extensive selection of handcrafted gold, diamond, polki and temple jewellery, along with antique-inspired pieces showcasing intricate jadau, nakshi and meenakari work. Each creation reflects the expertise of Senco’s master karigars, whose craftsmanship is rooted in the brand’s 85-year legacy of trust, precision and artistic excellence.
From opulent layered necklaces and elaborate bridal sets to minimalistic diamond designs and statement earrings, the collection addresses the needs of every contemporary bride — whether she is seeking classic grandeur or refined modernity. The Vivaah campaign captures this emotional journey, portraying a bride’s individuality, aspirations, and the intimate bond she shares with her jewellery as she steps into a new phase of life.
Speaking about the launch, Joita Sen of Senco Gold & Diamonds, said, “Every bride dreams of jewellery that reflects her heart, her heritage, and her individuality. At Senco, we are deeply honoured to be a part of that journey. With a legacy of over 85 years, our master karigars bring not just craftsmanship, but generations of passion, precision, and artistry to every piece in this Wedding Collection. Each design is created with authenticity and love — celebrating the cultural richness of India while embracing the evolving tastes of today’s brides. We are delighted to have launched this campaign with our brand ambassador Kiara Advani, representing the modern bride who is rooted in tradition yet celebrates her own unique identity.”
Wedding Offers:
To enhance the bridal shopping experience this season, Senco Gold & Diamonds is extending a series of attractive benefits across its wedding collection:
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