According to an official statement by the World Gold Council (WGC), gold is surging in demand in India, especially as the festive season of Diwali and Dhanteras is approaching. The council (WGC) predicts a substantial increase in the sales of gold this year, not only in the form of jewellery but also as an investment in the form of gold coins and medallions, facilitating a healthy growth rate.%%Mr. Shivram Kumar Vice President, World Gold Council says, “Sales of gold are expected to increase by 10 to 15% this year versus the previous year. With international crude prices scaling upto such a high there is a possibility of inflationary situation developing all around. In such a scenario, gold could be the best bet as a hedge against inflation. What better time to buy gold jewellery than now during this festive season of Dhanteras and Diwali”.%%“Gold continues to accommodate traditional designs as well as contemporary versions, never diluting the classic gold concept. These diverse designs will not only drive the consumers to the stores, but will also bring into focus the timeless appeal of the precious metal”, Says Mr. Kumar.