Friedman’s Inc. had filed for Chapter 11 bankruptcy on January 25 2008 under an involuntary Chapter 7 petition filed by a group of creditors on January 22. But as its planned auction did not yield good results, the company has put up its stores for sale beginning April 5, 2008. %% The stores are known under the Friedman’s and Crescent brand names and are approximately 473 in number. The inventory is valued at approximately $400 million includes women’s and men’s fine and fashion jewellery, in diamonds, other precious stones, gold and silver, and watches.. The sale is scheduled to span 10 to 12 weeks. %% As part of the liquidation sale, 377 Friedman’s and Crescent stores in 23 US states will be up for sale. Friedman is in talks with WFC Acquisition Corp., a Whitehall Jewelers division, to sell 78 other stores. Three national retail liquidation and asset recovery firms are managing the sale: Great American Group, Hudson Capital Partners and Silverman Jeweler Consultants Inc.