Asian Star, a diamond jewellery manufacturer has ventured into retail, with its first retail jewellery store recently launched at Somajiguda, Hyderabad. The company has named this store as ‘Shagun Jewels’, and launched it with a full fledged promotional programme during Akahaya Tritiya, south India's biggest gold buying festival. For six days a ‘Jewellery Festival’ was organised at the store. Special offers on purchases were introduced after the opening on occasion of Akshay Tritiya.%% The store houses over 2500 designs of exquisite diamond and gold jewellery, priced between Rs 10,000 – Rs 5 lacs. The gold used is BIS hallmark certified and the diamonds used are of the best cut and clarity. ‘Shagun Jewels’ delivers supremacy of innovation and contemporary designs, and conforms to local cultural consciousness. The outlet is eye-catching, with classy visuals, and minimalist yet stylish product displays. ‘Shagun Jewels’ is targeted at the modern Indian woman, who is rooted in tradition. %% “We are pleased to announce the opening of our first outlet in Hyderabad and are confident that our designs will touch a chord amongst discerning buyers. This outlet marks our foray into retailing of innovative, high-quality jewellery to customers across India. ” said Mr. Vipul Shah, CEO and MD of Asian Star. Asian Star, a Diamond Trading Company sightholder intends to take its venture to select cities across India.