Gems Club collection is the latest offering from the house of Sia, the country’s premier Art Jewellery brand. The collection has been launched as an honour to the Sia Loyalty members, inspired by the persona of a woman - - pure, beautiful, and yet capable of multi-tasking. %% Interpreting the inspiration, the jewellery pieces are crafted in American Diamond and Pearl designs, with setting of flawless diamonds and elegant pearls. “March is the month of Gems Club Treasures across Sia. Our loyalty programme members are 50,000+ across India. We have decided to reward them, by having a collection created after them, as well as exciting gifts which will be offered alongwith instore promotional schemes”, explains Roli Malhotra, Manager- Marketing. “The new Gems Club collection is priced at Rs 1995 onwards, and makes a great gift for any woman- whether for self indulgence or pure-play gifting- the special feature of this collection is that it can be worn with both traditional as well as western attire,” adds Malhotra. %% The Gems Club collection is available across all Sia outlets in the country and is available at exciting offers.