Zales is centering its promotional drive for Mother’s Day on the slogan ‘Mom Rocks’; so all its efforts are being directed at making it convenient and special for shoppers to buy a pocket friendly gift of their choice. The retailer is encouraging gifting with attractive discounts and incentives, the price range beginning from $49.99. %% The jewellery range includes diamond bracelets, pendants and pieces embedded with birthstones; crafted in gold or silver. One can also find a range of classic pearl jewellery to choose from. %% Jewellery is one of the most precious gifts known to be loved by women, and Zales is certainly making sure Mother’s Day become an occasion where ladies can indulge in their passion for jewellery.