The International Diamond Manufacturers Association (IDMA) announced its support to the recently established International Diamond Board. The International Diamond Board will help promote diamonds through generic diamond marketing, the first industry-wide supported organisation. %% "With the final creation of the board, the generic marketing process that was started many years ago has finally culminated in a concrete result," said IDMA Secretary General Ronnie VanderLinden. IDMA has been one of the driving forces to create an all-industry body for generic diamond promotion that would draw its power and resources from the major diamond miners as well as leading diamond manufacturers and jewellers." %% VanderLinden further added that, "IDMA wishes to see an inclusive, lean and effective organization that spends it funds on its core mission: "sustaining strong consumer demand through effective category marketing." At IDMA, we will do our utmost to guarantee that this organisation, set up around hese principles, will be successful."