A new gold jewellery line was launched by HG Jewellers in association with ENLIGHTENED™ - Swarovski Elements. The jewellery pieces are made of 18kt, 20kt, 22kt gold embedded with ENLIGHTENED™ - Swarovski Elements innovations 2010 created stones. The association between the two companies started off with HG Jewellers establishing an Ingredient Branding Partnership with ENLIGHTENED™ – Swarovski Elements – a wholly owned subsidiary of Swarovski, and a world leader in manufacturing precision-cut Genuine and Created gemstones. %% Each jewellery piece comes with an ENLIGHTENED™ – Swarovski Elements quality assurance tag. Through its 50 years of existence, HG Jewellers has earned repute for its gold jewellery manufacturing, as one of the finest in the industry. The company adds more than 2,000 new designs every month, to deliver innovation to its customers. %% The launch of its latest gold jewellery line took place on 20 September 2009, at New Delhi, with Bollywood celebrities walking the ramp and exhibiting the jewellery.