Dhamani, a premium luxury jewellery house, have launched their signature boutique named 'Dhamani 1969' at The Dubai Mall. The signature boutique will be presenting a unique selection of handpicked rare gems and diamond encrusted jewellery. Dhamani 1969 also marks the first major step towards positioning the well-known home-grown brand on a global platform. The new signature brand together with the planned global expansion across Oman, Qatar, Singapore and the UK will provide Dhamani’s international clientele with access to the impeccable quality and workmanship of Dhamani. Commenting on the launch, Amit Dhamani, CEO and Managing Director of Dhamani said, “For forty five years, we have been building on our heritage and world class skills in satisfying the needs of our global customers. House of Dhamani has ensured that customers have always had access to the most brilliant stones and perfect cuts through skilled workmanship and ethical sourcing. We are proud to launch the first ever Dhamani 1969 in Dubai, United Arab Emirates. With Dhamani 1969, we are taking our beautifully timeless yet individual styles to international jewellery connoisseurs.” Further he added “Our prominent boutique location places us at the heart of The Dubai Mall, attracting tourists, visitors and customers from all over the world. We invite everyone to discover the magnificent jewellery that places Dhamani and our clients at the forefront of glamour, elegance and style”. Ahmed Bin Sulayem, Executive Chairman, DMCC, said, “Dhamani was one of the first member companies to join the DMCC Free Zone, their growth has since been phenomenal and we are proud to support the official opening of their Dhamani 1969 boutique here at Dubai Mall. Dhamani is a key player in the UAE’s luxury jewellery and gemstones industry and its collections represent a home-grown brand that is fast moving into the international arena of fine jewellery.” Designed by global interior design experts Callison, the boutique is a symbol of timeless elegance, the new boutique’s gracious silk walls, sparkling chandeliers and exotic display truly reflect the Dhamani 1969’s persona. Visitors and jewellery connoisseurs alike can preview Dhamani 1969’s exclusive and exquisite diamond encrusted selection of necklaces, earrings, bracelets, rings and pendants at the Grand Atrium, The Dubai Mall.